Challenge: Each year the talent competition changes its visual style, keeping its image fresh and innovative. For 2020, we were tasked with developing a new, modern, relevant and fresh set of identity.
Solution: Last year's corporate identity was based on a wave, which is modified each year. The solution was found quickly enough. Waves in a modern version can be represented as a group of people standing next to each other. And the streams of wave lines became the background and key objects.